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Business Real Talk- Content Marketing & Sales Innovation Without the BS

Feb 14, 2024

As an expert, you understand the importance of building an empire that allows you to grow and scale independent of your constant presence. But how do you set up your business to run without you when you are a top notch expert and your clients rely on your brain and magic for success? In this episode of Business Real Talk, Nas Echeverria discusses the concept of expert-led growth in building a business that isn’t reliant on you!

Nas discusses:

• The power of certification programs, leveraged one-to-many offers, and licensing your method to other businesses.

• Expert Marketing: Creating a marketing strategy that highlights and positions your expertise, rather than using hype marketing that only makes you blend in.

• The use and role of codifying your innovative methodology to build an expert-led growth strategy



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